The Impossible Burger, the super extra meaty bloody burger that’s sweeping the nation (and our Instagram feed!), will be available on the West Coast starting on October 13! And while some vegans might complain about it being ~too meaty~, let me just say this: 1. Dude, this isn’t for you, then! This is for people who eat meat! So they’ll eat less meat! How dope is that?! and 2. SPEAK FOR YOURSELF THE MEATIER THE BETTER YUM YUM GIMME SOME. Sorry, but I’m not vegan because I hate the taste of meat. I’m vegan because I don’t want to contribute to the suffering and torture of animals and also, vegan food is hella delicious. ANYWAY!
It will debut in Los Angeles at Crossroads Kitchen, and in San Francisco at Jardinière and Cockscomb. It’ll be first come, first served. (Please note: It’s previously only been available at Momofuku Nishi in NYC and sells out routinely; you’ve been warned!)
Here’s when and where to get in line:
Jardinière – Served every day after 7:30pm in the bar and lounge.
Chef Traci Des Jardins will pair the burger with caramelized onion, avocado, special sauce and a side of pommes frites (that’s fancy for French fries) (Which is fancy for fries): $16
Cockscomb – Lunch only, Monday – Friday. $19
Hold the gruyere and get the burger with caramelized onions, lettuce, grandma Helen’s pickles, dijon and mixed greens, courtesy of Chef Chris Cosentino. (Ed.: Wait, isn’t that the little whiny baby chef who hates vegans!? Hmmm… Well, I guess it’s tight that he’s onboard! To the victors (vegans) go the spoils (Chris)!)
Crossroads Kitchen – Lunch only, Monday – Friday. $14
Chef Tal Ronnen, the mastermind behind Crossroads Kitchen in LA, is planning to serve the burger SoCal fast-food style, with lettuce, tomato, pickles and a custom Crossroads sauce. Plus truffle fries!
Additional restaurant locations are expected later this year, so get ready! And more good news: Impossible Foods has other products in the works, including dairy and fish alternatives! Yowza!
As for what the hell in the extremely meaty burger, well, we’ve got your back. Dang, Vegansaurus has the inside SCOOP! Feast your eyes on the ingredients, which include “fat tissue” and “flavor broth”! Let’s crack that code!!
Thanks to Krista Maloney for attending the west coast launch for Vegansaurus and taking all these amazing photos! You’re the best, lady!!!